Permanent Equity: Investing in Companies that Care What Happens Next

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Preparation: It's All Confidential

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Prospective buyers will ask you some of the most challenging and personal questions you’ve encountered. Can you trust them and answer honestly? In this episode we take a look at the issue of confidentiality and how legally bound mutual trust makes a transaction possible. Discussion with Brent Beshore and Emily Holdman starts @ 1:14.

Book: The Messy Marketplace

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