Investment Criteria


We invest in companies that care what happens next.

We serve sellers who care what happens after close, valuing organizational stability and long-standing relationships with employees, customers, suppliers, and their community. They want a fair deal with people they can trust to not break ties.

Regardless of your numbers, if that describes you, get in touch. If we’re not the right fit, we’re happy to try to help find someone who is.


Permanent Equity invests in private companies with the following characteristics:

Location: Headquartered in North America

Industries: Permanent Equity is industry agnostic, but prefers organizations not reliant on a commodity, or recent trends

Ownership: Usually closely held by a family or small group of operating shareholders, but will consider sponsor-backed, take-privates, and corporate carveouts depending on situational context

  • Growth Partnership

    Life Stage: 3+ years old

    Discretionary Free Cash Flow: $1 million to $15 million

    Revenue & Profitability: Sales generally between $5 million and $75 million, with demonstrated or clear path to double-digit net operating margins

    Situation: Seeking a partner and partial liquidity (typically rolling 25-49%), but plan to stay actively involved and aim to grow the business

  • Legacy Buyout

    Life Stage: 10+ years old

    Discretionary Free Cash Flow: $3 million to $25+ million

    Revenue & Profitability: Sales generally between $10 million and $250 million, with demonstrated double-digit net operating margins

    Situation: Seeking to transition ownership (100% sale) with minimal disruption to the team, culture, customers, and community

  • Legacy Transition

    Life Stage: 10+ years old

    Discretionary Free Cash Flow: $3 million to $25+ million

    Revenue & Profitability: Sales generally between $10 million and $250 million, with demonstrated double-digit net operating margins

    Situation: Contemplating personal exit within the next 2-7 years, and seeking to transition majority ownership (initially rolling 10-30%) with minimal disruption to the team, culture, customers, and community

  • Add Ons

    Based on relevance to a particular portfolio company, interested in mergers, acqui-hires, product add-ons, and company purchases.

Technically, Permanent Equity is a private equity firm in the sense that we buy equity in private companies, but the reality is our operations are radically different from those of a traditional firm. If you value the following, we might be a great fit:

Long-Term Hold: Investing out of 30-year committed funds, allowing us to be generational partners

Debt: Typically fund transactions without debt

Legacy: Maintain independence, the brand, and rarely publicize our investments

Growth: Help companies get bigger by augmenting the skills and resources of the existing leadership team 

Cultural Continuity: Uphold strong cultural values and maintain a strict no assholes policy

How does Permanent Equity invest?

Read the essays on How Our Funds Work and Investments We Make.


Contact Our Investment Team

Permanent Equity is delighted to confidentially connect on opportunities. Whether you are an owner, advisor, or someone interested in making a personal referral, we welcome the discussion and pledge to treat you as we would expect to be treated. 

Our investment team is led by Emily Holdman. You can reach her directly by email at E@permanentequity.com

Alternatively, you may complete our mutual NDA and contact form below, and someone from the investment team will respond. 


Mutual NDA

THIS MUTUAL NONDISCLOSURE AGREEMENT (the “Agreement”) is effective as of the date specified below via electronic submission between Permanent Equity, headquartered at 315 N. Tenth Street, Columbia, Missouri 65201, and [NAME], [ADDRESS].

Purpose. Together we (“Discloser” and “Recipient”) intend to discuss an opportunity (the “Opportunity”), which may include disclosure of Confidential Information.

Confidential Information is information disclosed in any form that Discloser tells Recipient to keep confidential, including copies of such information. Confidential Information does not include information which (1) was publicly available prior to discussions between the parties; (2) becomes publicly available through no fault of the Recipient; (3) was in Recipient’s possession prior to discussions between the parties; (4) is obtained by Recipient from a third party without a breach of confidentiality; (5) is independently developed or obtained by Recipient without use of or reference to Discloser’s Confidential Information; (6) Recipient is required by law to disclose; or (7) both Discloser and Recipient have known for more than two years. Recipient will take reasonable steps to protect Discloser’s Confidential Information and will promptly let Discloser know if that information becomes public.

Non-use and Non-disclosure. Together we agree only to use each other’s Confidential Information to decide whether to pursue the Opportunity and not for any other purpose. We also agree not to disclose each other’s Confidential Information to anyone not involved in helping evaluate the Opportunity.

Remedies. The following sentence includes “magic legalese” for Discloser’s benefit, and in plain language it says that leaking the Discloser’s Confidential Information is harmful (causes “irreparable injury”) and if it happens Discloser can have a judge tell Recipient to keep quiet (“injunctive relief”). Together we agree that any violation or threatened violation of this Agreement will cause irreparable injury to Discloser, entitling Discloser to seek injunctive relief. This Agreement shall be governed by and interpreted and enforced (including for claims and disputes arising in contract, tort or in equity) in accordance with the laws of the State of Delaware. Each of the parties to this Agreement irrevocably and unconditionally submits to the exclusive jurisdiction of the Chancery Court of Delaware and in the absence of such jurisdiction, the United States District Court for the District of Delaware, and in the absence of such federal jurisdiction, the courts of the State of Delaware located in New Castle County in any legal proceeding arising out of or relating to this Agreement and agrees that all claims in respect of any such legal proceeding may be heard and determined in such courts.

Assignment. Assignment of the Agreement without the non-assigning party’s written permission is void. That’s the magic legalese version, in plain language it means that the Agreement is between us and nobody can replace us in the Agreement without our consent.